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By now, most companies have gotten a pretty good handle on what happens on their website. At the very least, they use a tool like Google Analytics or the simple and easy StatCounter to track total visits, referring URLs, visitor paths and time spent on site. It’s intriguing and fun to see where people are […]
I was chatting recently with Sam Decker, chief marketing officer at Bazaarvoice, about his company’s somewhat counterintuitive business. Its customers use Bazaarvoice to enable their customers to post product reviews and ratings right on their own websites. I asked why would a company invite visitors to publicly criticize its products this way. He told the […]
If you’ve signed up for more than a couple of social networks, you’ve undoubtedly experienced the syndrome of seeing your mailbox fill up each morning with notifications about messages, invitations or comments you’ve received from other members. This deluge can become so annoying that you may simply choose to relegate many of these notices to […]
Mention RSS to non-techies and their eyes assume a faraway look that tells you that you’re better off changing the subject. Really Simple Syndication is seen by most people as being anything but simple. Their early experience with the little orange buttons that grace most websites has been that clicking on them resulted in a […]
I had to laugh last week when I heard the keynote speaker at a public relations conference refer to the conventional wisdom that blogs are “so yesterday.” Maybe it’s because I spend two to three hours daily tending to my own blogs and others, or maybe it’s just general frustration with trend-chasing, but blogs are […]
It’s okay to admit it. You’re among friends. You’ve been on Twitter for a couple of months now and you still can’t figure out what the heck all the fuss is about. It took me a while to “get” Twitter, too, but now I find it an indispensable part of my toolkit for gathering information […]
The Travel Media Association of Canada recently brought me out to the lovely city of Vancouver, B.C. to talk about new media. Its industry is going through some big changes: Traditional publishers are cutting back on freelance expenses or going out of business. Lucrative writing assignments are harder to come by. The travel journalists in […]
The Travel Media Association of Canada recently brought me out to the lovely city of Vancouver to talk about new media. The members were particularly interested in how to make money from blogging. This gave me the opportunity to research this topic with some prominent bloggers I know. Over the next couple of issues, I’ll […]
A blog I write about the ongoing transformation of the newspaper industry has begun to acquire a following, and in the process it’s demonstrated to me why online press mentions are now more powerful than those in print. That’s right: you get more bang for the buck from a prominent blogger today than you do […]
Continuing my series of responses to questions I didn’t have time to answer in recent webcasts, this segment covers international markets, ROI, how to deal with negative feedback and applications to small business. Q: How do you reach international audiences? Are the tools you showed just for US consumers? A: The Internet doesn’t know geographic […]
