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Default thumbnail It’s Time For Corporate Blogs 2.0

Forrester Research continued a theme last week by reporting that only 16% of people surveyed said they trust corporate blogs. That makes corporate blogs the lowest-rated source of reliable information among the 18 categories Forrester rated.... 

Default thumbnail FAQ on Social Media – Part 2

Continuing my series of responses to questions I didn’t have time to answer in recent webcasts, this segment covers demographics, sales conversion and the valuable Google “link:” command. Q: What can millennials best teach... 

Default thumbnail FAQ on Social Media – Part 1

I’ve recently conducted a couple of online seminars about social media topics. The Q&A sessions at these events are almost always too short to get to the issues that are on people’s minds. So over the next few issues of this...