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Default thumbnail Brand Marketing Due for a Makeover

As corporate marketers dive headlong into the annual ordeal known as the annual budgeting cycle, Forrester Research has released an interesting new report that challenges some assumptions about brand management. It costs $499, so see if you... 

Default thumbnail E-mail Do’s and Don’ts

As I write this essay, the founder of Email Data Source is telling the audience at the Inbound Marketing Summit, that email marketing has a return on investment of 44:1. I believe that, and Bill McCloskey’s words remind me that it’s been...