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Default thumbnail Businesses Go Multi-Platform

Businesses are spreading their social media wings in a big way, creating lots of new opportunity but also questions about how to manage their suddenly overflowing baskets of online goodies. Recent research I’ve been conducting into business... 

Default thumbnail What Makes B-to-B Communities Unique

Eric Schwartzman and I are deep into the research for our forthcoming book on business-to-business social media and lately we’ve been learning what makes communities tick. Online gathering places for business professionals actually predate... 

Default thumbnail Welcome to the Site-less Web

In last issue’s Tip of the Week I told you about Posterous, the new service that radiates a person’s social media activity out to a network of community sites such as Twitter, Facebook, Flickr, Tumblrand Delicious. Posterous is one of a... 

Default thumbnail Guide to Choosing Social Media Tools

I’ve recently worked with several companies that are trying to bring some order to their social media activities. I’ve found that most have the same problem: They’ve dabbled in blogs, Twitter and Facebook fan pages but after several months...