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Default thumbnail Social Media Strategies That Work

Feeling dazed and confused by the rapidly changing world of social media? Blogs, online multimedia and social networks present tantalizing opportunities for marketers to reach out to their markets in new ways, but the number of options can be... 

Default thumbnail Published Articles

Links to recently published articles by Paul Gillin. Innovations, a supplement to CIO Insight, Baseline and eWeek More… Published articles about new media in BtoB Magazine, Ad Age, iMedia Connection and elsewhere. More… MediaBlather... 

Default thumbnail What J&J Could Have Done

It wasn’t exactly a repeat of the 1982 poisoned Tylenol disaster, but Johnson & Johnson was struggling with a minor crisis this week after some vocal critics derided an edgy ad that implied that new moms could suffer back pain from... 

Default thumbnail How To Win in the Search-Driven Media World

Last week, I suggested that people’s information consumption habits have changed permanently as a result of tools like Google Alerts and RSS feeds. These technologies make it possible for people to subscribe to keywords rather than publications.... 

Default thumbnail Search Is the New Circulation

From my weekly newsletter. Sign up in the subscription box to the right. Recently, I had the chance to speak to two classes of junior and senior public relations majors at Boston-area colleges about changes in the media landscape. I find these...