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Default thumbnail Be Inclusive Or Be Irrelevant

In my column in BtoB magazine this month I discuss the contrasting media relations styles of two giants of the Internet age: Google and Apple. The column focused specifically on their communications styles, but I believe the business tactics... 

Default thumbnail Love Your Subscribers

Ford Motor Company is widely considered to be an outstanding practitioner of social media marketing. Under the leadership of Scott Monty (more than 36,000 followers on Twitter), the company has created such innovations as the multimedia Ford... 

Default thumbnail The Decade That Transformed Media

As we head into the second decade of the new millennium (okay, it technically doesn’t begin for another year, but stick with me), it’s worth remembering where media stood just 10 years ago. In January, 2000, few people had heard of Google....