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Default thumbnail Book Publishing for Everyone

If you noticed that I’ve missed a couple of newsletters this month, it’s because my wife, Dana and I were wrapping up an 82,000-word manuscript for a new book, The Joy Of Geocaching. Everything came together in the last few weeks on... 

Default thumbnail How to Motivate Brand Influencers

Dave Balter knows a thing or two about brand advocacy, and his experience may turn some of your assumptions about brand relationships on their head. Balter is the founder of BzzAgent, a Boston-based agency that specializes in generating word-of-mouth... 

Default thumbnail The Web Goes Social

If you’ve signed up for more than a couple of social networks, you’ve undoubtedly experienced the syndrome of seeing your mailbox fill up each morning with notifications about messages, invitations or comments you’ve received from other...