That’s one of the most common questions I get, and it’s one of the most difficult to answer. Although plenty of social media consultants will tell you that business blogging is a no-brainer, the reality is that the medium isn’t for everybody. In this issue, I’ll talk about some factors to consider in deciding whether […]
Excerpted from The New Influencers by Paul Gillin, Quill Driver Books, 2007. Stephen Powers isn’t an Internet guy. Stephen Powers is an automotive guy. He opened his first auto reconditioning shop when he was 17. That was 1983 and Powers has been passionate about auto reconditioning ever since. Stephen Powers is smart about technology, though, […]
While YouTube has grabbed all the headlines in this young year, podcasting has quietly gone mainstream. An increasing number of businesses, particularly in the high-tech field, are using podcasts to communicate with prospects and customers about very specific messages. Paul Gillin Communications has produced more than 70 podcasts in the past year, the majority in […]
The following is an excerpt from The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin. The book is scheduled to be published in March, 2007. For more information, visit the book website. The holidays are typically a slow time in the public relations business. But David Meerman Scott isn’t the […]
If you haven’t fired up your digital music player and tuned in to a podcast lately, it’s time to familiarize yourself with this technology. Because podcasting is going to be very big very soon and marketers should understand the phenomenon and its potential. You can find a good definition of podcasting at Whatis.com and my […]
Almost anything you can do in a white paper you can do in a webcast (“webinar,” by the way, is a trademarked term). So why choose the multimedia approach? One reason is speed. If you have a speaker and a presentation, a webcast gets your message online with a minimum of pre-production work. Be aware, […]
Flash back to 1996. The Worldwide Web was a cauldron of activity. Businesses were rushing to get online. Most business managers weren’t asking why they needed a website; they just wanted one as quickly as possible. Millions of dollars were squandered on sites that were impossible to find or hard to use. Fast forward to […]
The near-total collapse of the American newspaper industry as we know it is inevitable. Anything newspapers could have done to stop it should have been done years ago. (Slate recently wrote that newspapers saw this coming in the mid-’70s.) All the social, demographic and economic trends are lined up against the industry. Over the next […]
