Mention RSS to non-techies and their eyes assume a faraway look that tells you that you’re better off changing the subject. Really Simple Syndication is seen by most people as being anything but simple. Their early experience with the little orange buttons that grace most websites has been that clicking on them resulted in a […]
I had to laugh last week when I heard the keynote speaker at a public relations conference refer to the conventional wisdom that blogs are “so yesterday.” Maybe it’s because I spend two to three hours daily tending to my own blogs and others, or maybe it’s just general frustration with trend-chasing, but blogs are […]
It’s okay to admit it. You’re among friends. You’ve been on Twitter for a couple of months now and you still can’t figure out what the heck all the fuss is about. It took me a while to “get” Twitter, too, but now I find it an indispensable part of my toolkit for gathering information […]
In my last issue, I made a case for extending PR strategies to encompass influencer marketing. With mainstream media rapidly declining in scope, influence is increasingly being exerted from below by individuals using the power of self-publishing to reach out to their peers. In recent influencer engagements, we’ve learned a few things about how to […]
I’ve recently worked with several clients on influencer marketing campaigns. These are proving to be popular new complements to traditional PR programs that approach media relations from a completely different perspective. Influencer relations is gaining popularity as the media landscape shifts and domain experts gain prominence. The media industry is slashing and burning its way […]
Candy maker Skittles rocked the media last week by giving over its entire home page to a list of Twitter postings labeled with the #skittles hash tag. The experiment initially provoked excitement, then doubt and finally alarm as pranksters used the opportunity to post all manner of negative and even obscene comments that had very […]
The Travel Media Association of Canada recently brought me out to the lovely city of Vancouver, B.C. to talk about new media. Its industry is going through some big changes: Traditional publishers are cutting back on freelance expenses or going out of business. Lucrative writing assignments are harder to come by. The travel journalists in […]
The Travel Media Association of Canada recently brought me out to the lovely city of Vancouver to talk about new media. The members were particularly interested in how to make money from blogging. This gave me the opportunity to research this topic with some prominent bloggers I know. Over the next couple of issues, I’ll […]
A blog I write about the ongoing transformation of the newspaper industry has begun to acquire a following, and in the process it’s demonstrated to me why online press mentions are now more powerful than those in print. That’s right: you get more bang for the buck from a prominent blogger today than you do […]
From my weekly newsletter. To subscribe, just fill out the short form to the right. Let’s look at three examples of companies that are using social media for business-to-business(b-to-b) applications. All us different tools and all are effective in different ways. Wikibon Wikibon.org is the kind of Web 2.0 project that could disrupt a big […]
