Top Trends in Storage – an IBM Infographic
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How Sharing Pays Dividends
The Sharing Dividend If you’re looking for an expert on computer security, it’s almost impossible not to find Bruce Schneier. The BT chief security technology officer and author of several books on privacy and security uses his blog, Schneier on Security, to provide a constant stream of insights on topics ranging from viruses to the papal selection process. […]
The Tips Issue: How to Make the Most of Twitter, Facebook and LinkedIn
10 Tips for Building a Quality Twitter Following I’ve been using Twitter for five years, and I recently topped 10,000 followers. Lots of folks have more followers than I do, but the quality of my following is what’s important to me. Most of my followers are people who share my interests in the Internet, media, […]
Holiday Fun
Best Geek Gifts Just for fun, I asked the members of the Spiceworks Community “What’s the Perfect Geek Christmas Gift?” They obliged with plenty of great ideas. Here are the highlights. Superheroes If you’re a fan of The Big Bang Theory, you know that techies love superheroes. UDReplicas sells full-blown costumes of most of the great characters (right). They’re gorgeous, but […]
Direct Marketing Doesn’t Have to Suck
Direct Marketing Doesn’t Have to Suck In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Both turned out to […]
The Trouble With Klout
Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at Klout, the popular new tool that bills itself as “The Standard” for influence measurement. The more I look […]
How to Mine B2B Gold From Facebook
How to Mine B2B Gold from Facebook In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year, […]
Negativity, Social Gaffes and Farewell to Case Studies
I haven’t had a chance to send a newsletter for a few weeks because I’ve been so busy with other assignments. Here’s a sampling of what I’ve been writing about. Love Your Critics The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. In Why Brands Should Love […]
How Much Should You Pay for Content?
Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: Don’t bother. You’re better off investing in professional communicators and teaching them what they need to know about your business. The ability to communicate well in any media demands a […]
Five Tips to Make Your Writing Sparkle
Now that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. Former Wall Street Journal page one feature writer Bill Blundell used that phrase in […]
