From my weekly newsletter. To subscribe, just fill out the short form to the right. I’m frequently asked if social media has value in a business-to-business context. The answer is emphatically yes, although these applications rarely get the publicity of their flashier consumer counterparts. Over the next couple of issues, I’ll look at where social […]
Continuing my series of responses to questions I didn’t have time to answer in recent webcasts, this segment covers international markets, ROI, how to deal with negative feedback and applications to small business. Q: How do you reach international audiences? Are the tools you showed just for US consumers? A: The Internet doesn’t know geographic […]
Forrester Research continued a theme last week by reporting that only 16% of people surveyed said they trust corporate blogs. That makes corporate blogs the lowest-rated source of reliable information among the 18 categories Forrester rated. They even rated lower than personal blogs on the credibility scale. If you’ve been following this newsletter and the […]
Continuing my series of responses to questions I didn’t have time to answer in recent webcasts, this segment covers demographics, sales conversion and the valuable Google “link:” command.
I’ve recently conducted a couple of online seminars about social media topics. The Q&A sessions at these events are almost always too short to get to the issues that are on people’s minds. So over the next few issues of this newsletter, I’ll run down a few of the best questions I didn’t get to. […]
Feeling dazed and confused by the rapidly changing world of social media? Blogs, online multimedia and social networks present tantalizing opportunities for marketers to reach out to their markets in new ways, but the number of options can be dizzying. I help organizations of all sizes understand the tools and tactics of new media. As […]
Links to recently published articles by Paul Gillin. Innovations, a supplement to CIO Insight, Baseline and eWeek More… Published articles about new media in BtoB Magazine, Ad Age, iMedia Connection and elsewhere. More… MediaBlather , a weekly podcast with Paul Gillin and David Strom. More… Paul Gillin’s blog: Social Media and the Open Enterprise, ranked […]
It wasn’t exactly a repeat of the 1982 poisoned Tylenol disaster, but Johnson & Johnson was struggling with a minor crisis this week after some vocal critics derided an edgy ad that implied that new moms could suffer back pain from carrying their infants. What can we learn from this episode and was J&J’s rapid […]
Last week, I suggested that people’s information consumption habits have changed permanently as a result of tools like Google Alerts and RSS feeds. These technologies make it possible for people to subscribe to keywords rather than publications. While media brands will always matter, their importance will decline as people become more accustomed to selecting information […]
From my weekly newsletter. Sign up in the subscription box to the right. Recently, I had the chance to speak to two classes of junior and senior public relations majors at Boston-area colleges about changes in the media landscape. I find these sessions to be as enlightening to me as they are to the students […]
