Welcome to the Site-less Web
In last issue’s Tip of the Week I told you about Posterous, the new service that radiates a person’s social media activity out to a network of community sites such as Twitter, Facebook, Flickr, Tumblrand Delicious. Posterous is one of a...
Be Inclusive Or Be Irrelevant
In my column in BtoB magazine this month I discuss the contrasting media relations styles of two giants of the Internet age: Google and Apple. The column focused specifically on their communications styles, but I believe the business tactics...
Love Your Subscribers
Ford Motor Company is widely considered to be an outstanding practitioner of social media marketing. Under the leadership of Scott Monty (more than 36,000 followers on Twitter), the company has created such innovations as the multimedia Ford...
Advice For Graduating Seniors
I started off this week speaking to Dr. Nora Barnes’ social media marketing class at the University of Massachusetts at Dartmouth. I try to speak to college classes at least four or five times a year, in part to give back something to the...
More Tips for Unblocking the Idea Jam
This is the second installment in a multi-part series on how to write killer content for your blog. It continues the thread I began last week on how to come up with ideas for topics. Defy conventional wisdom. This is an old newspaper columnist...
Overcoming Blogger’s Block
The best way to sustain visibility, name recognition and search-engine love in our information-saturated world is to write a lot, particularly on a blog, which is a magnet for search engines. But writing is hard for most people. Just coming...
Will All You Learned About SEO Be Worthless?
Last week, Google changed the rules of Web search with a relatively low-key innovation that I expect will permeate the search engine giant’s future strategy. Google Social Search is an experimental program that integrates content from...
Brand Marketing Due for a Makeover
As corporate marketers dive headlong into the annual ordeal known as the annual budgeting cycle, Forrester Research has released an interesting new report that challenges some assumptions about brand management. It costs $499, so see if you...
E-mail Do’s and Don’ts
As I write this essay, the founder of Email Data Source is telling the audience at the Inbound Marketing Summit, that email marketing has a return on investment of 44:1. I believe that, and Bill McCloskey’s words remind me that it’s been...
Businesses That Think Like Publishers
In my BtoB magazine column earlier this year, I suggested that office-supply giant Staples should take advantage of the collapse of the mainstream publishing industry to become a trusted media source for small business. Staples hasn’t...
