Influencer Relations: Follow the Golden Rule
Ever heard of hungry-girl.com? If you aren’t in the food business, you probably haven’t. But if your audience is female, weight-conscious consumers, then blogger Lisa Lillien is your Oprah. At least that’s how General Mills...
Content Curation on Steroids
All of a sudden, “curation” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. In the process, it’s creating some...
Paving Media Cowpaths
I recently flew into San Jose airport with the task of making my way to San Mateo, nearly 30 miles up the peninsula. In the name of saving my hosts a rental car charge, I hopped the shuttle bus to the Santa Clara train station to pick up the...
How to Compute Social Media ROI
I recently posted a chapter from my forthcoming B2B social marketing book that addresses the ever-popular topic of return on investment (ROI). The post has created quite a bit of discussion, so I thought I’d summarize my premise here and...
The Appeal of B2B Social Networks
Eric Schwartzman and I are wrapping up the manuscript for Social Marketing to the Business Customer, which will be published by John Wiley & Sons in January. This following excerpt is from the chapter on B2B communities. I welcome your feedback...
B2B Blogging Excellence
I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York last week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. I first noticed...
Gain Control By Giving It Up
Charlene Li’s new book will be out in a few weeks, and if you’re interested in how social media is transforming the way business gets done, you’ll want to pick up a copy. The book is called Open Leadership, and I would classify it as the...
Facebook Grows Up
The race to socialize the Web got more intense this week with a major new announcement from Facebook that plays to its strengths at Google’s expense. This is shaping up to be an epic battle and the good news is that users stand to benefit...
How to Conduct a Great Interview, Part 2
Last week I talked about the art of the interview, an essential skill in creating content that generates traffic and visibility. (Be sure to read the advice of others who contributed comments to the blog entry). The first part of this two-part...
How to Conduct a Great Interview
My last couple of entries have been pretty high-level, so I thought I would come back to earth and devote the next couple of issues to something a little more practical: how to conduct a successful interview. I’ve probably conducted 4,000...
