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What You Probably Don’t Know About Links
I got a press release today from a PR pro whose client has an interesting story to tell. The company makes a security product that combines cellular and global positioning technologies to alert people when valuable items have moved beyond a specified location. This particular pitch told about a customer who had recovered an expensive […]
Corporate Blogs Blather While Markets Tumble
Between checking Marketwatch.com and commiserating with colleagues, it’s safe to say there wasn’t a lot of work getting done this week. Nervous investors flock ed to the Web for some sign that the turmoil in the financial markets would soon die down. With so much attention riveted on the future of the economy, this seems […]
Tips for Dealing with Online Negativity
I’ve recently counseled some clients who have been struggling with blogger negativity. Their experiences offer lessons in how to deal with this common problem. Anyone who embarks upon a social media campaign risks opening him- or herself to attack. Even the most noble causes can run afoul of extremists. In the vast majority of cases, […]
Social Network Adoption Races Ahead
Awareness, Inc., which has been in the social media software market for several years, has just come out with a new research report on enterprise adoption of Web 2.0. There are some interesting findings that I wanted to share with you. You can download the entire report after filling out a short registration form. My […]
While I Talked, People Twittered
Have you ever had an audience comment loudly on what you were speaking about while you were actually speaking? I did this week, and I found the experience to be weird, invigorating and a little bit scary. The scene was the New Marketing Boot Camp, a seminar I conducted with Chris Brogan and CrossTech Media. […]
Let a Thousand Networks Bloom
News that the American Bowling Congress will launch a social network arrived last week, raising the question of whether this social networking thing has gone just a little too far. There are, after all, nearly 2,700 social networks on the Internet according to Go2Web20.net. Facebook and MySpace together command over 85% of social networking traffic, […]
How NOT to Cope With Bloggers
My passion for journalism keeps me in close touch with the newspaper industry, a business whose perilous decline I’ve documented through my Newspaper Death Watch blog. A trend has been playing out there recently that is relevant to anyone who is trying to cope with the new influence of citizen publishers on their market. Nearly […]
Why Social Networks Work
Last fall, I shared a lunch table with a group of Twitter enthusiasts at a social media event. One of them said something that crystallized perfectly the reason that social networks have taken the world by storm. My lunchtime companion was a career public relations professional who had grown up reading an assortment of daily […]
Podcasting’s Quiet Power
Last week I participated in a B-to-B magazine webcast about social media marketing. Editor-in-chief Ellis Booker kicked things off by asking the audience which Web 2.0 applications they were using. To my surprise, podcasts came out on top, narrowly beating out blogs. In fact, some 60% of the b-to-b marketers in attendance said they’re using […]
