This topic is a little different from my usual fare. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. When these sessions go badly, it’s usually because the moderator either hasn’t prepared the speakers or fails keep control. A lot of people treat […]
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This weekend I’ll pack my daughter off to college, so as a little celebration, I took her and a friend to a Six Flags amusement park this week. As we drove west on the Massachusetts Turnpike, I took the opportunity to eavesdrop on the conversation in the back seat, affording me one of my too-rare […]
All of a sudden, “curation” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that […]
I recently posted a chapter from my forthcoming B2B social marketing book that addresses the ever-popular topic of return on investment (ROI). The post has created quite a bit of discussion, so I thought I’d summarize my premise here and ask for your opinion. ROI is one of the most misused terms in marketing today, […]
Eric Schwartzman and I are wrapping up the manuscript for Social Marketing to the Business Customer, which will be published by John Wiley & Sons in January. This following excerpt is from the chapter on B2B communities. I welcome your feedback by e-mail or by commenting on the blog entry. Online communities are a bit […]
I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York last week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. I first noticed Jim Cahill’s blog four years ago, so it was a particular pleasure to […]
People usually call me for help setting up and optimizing their social marketing programs, but in the early stages of our engagement the conversation almost always takes another turn. In about two out of three cases, in fact, we wind up focusing first on the client’s website because so many basic issues still need attention. […]
Charlene Li’s new book will be out in a few weeks, and if you’re interested in how social media is transforming the way business gets done, you’ll want to pick up a copy. The book is called Open Leadership, and I would classify it as the first of the post-social media books. By that I […]
Last week I talked about the art of the interview, an essential skill in creating content that generates traffic and visibility. (Be sure to read the advice of others who contributed comments to the blog entry). The first part of this two-part entry talked about preparing for an interview. Now let’s look at what to […]
My last couple of entries have been pretty high-level, so I thought I would come back to earth and devote the next couple of issues to something a little more practical: how to conduct a successful interview. I’ve probably conducted 4,000 to 5,000 interviews in my 30 years as a journalist and have learned a […]